Amazon has set a date for its annual prime day sale event during which the company offers big discounts on popular items.
The world’s biggest online retailer announced on Monday it will host prime day over two days October 13th and 14th.
Getting an early start to the holiday shopping season usually held in July prime day was pushed later in the year after amazon experienced the surge in demand due to the coronavirus pandemic.
Marketing event was started in 2015 to drum up sales during the low of summer shopping the company never publishes the date far in advance. Only those who are members of amazon’s loyalty club prime can access the deals making prime an effective way for the company to draw in more people.
amazon announced, members of amazon’s prime subscription program will get access to over 1 million deals across every category including toys electronics and apparel.
The company said it had already been speculated that amazon would hold its marquee shopping event on October 13th after the company sent around an internal notice and blacked out vacation requests for warehouse workers on those dates prime day which started in 2015 is typically held in July.
The discount celebration is partially designed to secure new prime subscribers to promote amazon’s products and services and to provide a sales boost in the middle of the year.
Amazon was forced to put the prime day on hold in u.s as a result of the coronavirus pandemic which generated unprecedented strain on its warehouses and shipping and logistics networks.
Like many retailers, Amazon was hit with a surge of online orders the demand quickly caused supply chain shortages and delivery delays.
amazon settled on a mid-october prime day after it consulted with its global teams and spent several months suggesting operations inside its warehouses to make it safer for employees to continue to work said jameel ghani vice president of prime in an interview with cnbc last week we’ve proceeded adaptively.
we’ve come to the decision that October 13th and 14 is the right time for us to prime day Gani said we feel like the preparation we’ve done all year and for 20 years before that ensures that we will have a successful and very importantly a safe prime day the timing means that the holiday shopping period will begin earlier than ever typically amazon and other retailers might begin running promotions as the calendar ticks closer to black Friday which is the day after Thanksgiving and is the unofficial start to the holiday shopping season.
Some prime day discounts and promotions are already launching on the site starting Monday amazon said it’s also unclear whether consumers will have as much of an appetite for holiday shopping this year amid widespread unemployment and shoppers prioritizing essential purchases industry watchers have predicted consumers may do more of their holiday shopping online in order to minimize trips into the store.
Ghani said he thinks shoppers will still seek out discounts despite the pandemic as much as things are different in 2020 there are some things that are the same which as we all want to celebrate the holiday season in the best way we can with friends and family he added